Pollards can announce that a second iGen4 digital press by Xerox has been installed. Equipped with the Matt dry ink option the quality is exceptional and will deliver enhanced value. Mark Burnett the Director of Sales and Marketing at Pollards said 'We have negotiated an exception deal with Xerox which means we can offer incredibly good value to our customers both now and in the coming years.
This coupled with the amazing quality will help our customers use this technology to their advantage.' The variable data options are very interesting. The PollardsConsulting team are working on several exciting ideas for our customers, developing databases and using QR codes to gather data are some of the interesting options. We are developing multi-channel campaigns for our clients using print, e-marketing and social media.

We can also now announce that we have installed a Roland VS640 wide format printing device which will enable us to fulfil our clients Point of sales needs. The device delivers exceptional quality when you need large posters or exhibition stands.
We can print of a broad range of materials for both inside and outdoor use. Mark Burnett the Director of Sales and Marketing said 'Many of our customers have demanded this service from us in the past so it made sense to strategically invest in an in-house service. This ensures we keep control of the project and enables us to deliver better value for money.
Despite the economic conditions Pollards are moving forward with this further investment to ensure its customer base can access the latest technology at the right price. Our dynamic services will help our clients to maximise their sales and increase profits.

Commenting on the results Managing Director David Mace said
"I am delighted that the efforts of the whole team have contributed to growing our sales and returning a profit in these uncertain economic times. Our strategy to offer innovative and high quality solutions to meet the communications needs of customers is correct, we are well placed to meet and exceed these demands as the economy improves."

Gardner Denver a US based business has chosen Pollards to supply its print and merchandising requirements across the World for two of its brands, Compair and Hydrovane. Pollards will use its up graded on-line ordering system to coordinate operational and marketing print collateral for 30 Countries across the World.
Gardner Denver are also using the new Pollards Dealer support programme to help their dealership network promote their products and increase sales. Using the Pollards in-house telephone support team their dealers will be offered a bespoke on demand printing service that includes variable data brochures and on-line templates. This will enable the dealers to react quickly to their competitors.

David Mace ACMA was appointed as Managing Director in January 2011, having been The Finance Director since joining Pollards in 2008.
He aims to ensure that Pollards continue to offer innovative and high quality solutions to meet the communications needs of customers.

Pollards sales team further strengthened with new staff.
Our growth this year is in part because of the excellent customer service and competitive pricing we offer to our customers. However, with ambitious expansion plans we have added three new sales staff to our team.
One is covering the Midlands extending our reach and improving our ability to service customers in that region. The other two join our account development team in the south west offering support and advice to existing clients regarding all of their print and communications needs.