How Can I Use Printed Marketing Materials More Effectively For My Business?


26th May 2016

In the past ten years, more and more companies have moved from a printed marketing campaign to a more online-based approach. Whilst this often saves time and money, many recipients will ignore non-personal mail in their email inbox and if any of your web pages, images or videos take longer than four seconds to download, the majority of internet users will move on (believe it or not). So whilst online marketing undoubtedly plays an important role in the marketing campaign of any business, large or small, there is still a valuable place to be filled by well-executed, professional printed marketing materials and that’s what we can offer you at Pollards.

Two of the most underestimated marketing materials are found at either end of the size chart – banners and stickers. Banners, when designed well and placed effectively, can be an inexpensive marketing option with a huge potential for return. Stickers can also be used to great consequence. Take Apple, for example. In the packaging of every iPhone or iPod, there are stickers of the Apple logo, which then find their way onto files, folders, books and laptops, spreading brand awareness quickly, quietly and with amazing efficiency. It’s genius. Apple are able to make more and more people recognise their brand just by adding a few stickers into their marketing packaging and there’s no reason why your business can’t do the same and reap the benefits.

In terms of more wordy printed products, brochures and flyers are also still relevant to any marketing campaign. Flyers and leaflets can be a really useful go-to marketing materials, as the recipient can keep your contact details to hand even more easily than they could a web page or screenshot. If your business is involved in any trade fairs or expos, a high-quality, professional brochure, in a classy display stand, is guaranteed to strike that vital positive first impression with your potential clients. Printed marketing materials that contain glowing testimonials from satisfied customers add the personal touch to a cost-effective, proficient marketing resource.

Finally, of course, there are the most commonly exchanged marketing materials out there – business and loyalty cards. If you’ve ever struck up a conversation with a salesman or been genuinely interested in what a business representative has to say, but then they tell you they’ve ‘run out of business cards’, you’ll know the disappointed feeling you get, because you know you’re not likely to look them up if you haven’t got their details to hand – don’t let this be you! Printed marketing materials don’t get much more simpler than a tasteful business card with all the essential contact details a prospective client would need.

As we said, there’s still a great deal to be gained from a well-executed marketing campaign, with the right marketing materials put to use with the right audience. That’s where we can help you. If you’d like advice about which printed marketing materials would work best for your business and which services we can offer you, please don’t hesitate to get in touch and increase your marketing profits.