Advantages of High Quality Leaflets


17th August 2016

Despite the prominence of digital advertising, traditionally printed forms of marketing remain valuable investments to any company looking to promote their services, products or seasonal offers. Used correctly, a professionally printed leaflet can succinctly introduce your company’s ethos and services to your target audience. Professional leaflet printing can bring a good sales strategy and beautiful design together to your advantage.

First things first – your budget. Printing a leaflet campaign, even on high quality paper, can give a fantastic return on investment. Compare a leaflet to an expensive television advertisement, for example. Your audience can easily switch over, be distracted by their phone or take a tea break before the next part of their programme. One of the most wellknown advantages of a leaflet advertising is the low cost in comparison to other forms of marketing.

Leaflets are a fantastic way to engage a niche, local audience, as well as a wider demographic. You can choose your method and range of distribution. Solus distribution (separate from other media) attracts more individual attention, but if your leaflet lands on a doormat within a local newspaper, it will appeal to those who look to support local businesses. Even if they don’t have a need for your services at the moment, they’re more likely to keep hold of your leaflet if they associate it with local industry and it’s of a professional standard.

The quality of the paper you choose will very often be the basis of your audience’s first impression of your company. Will you coat your leaflets or leave them uncoated? A coat will improve durability but, depending on the thickness of your leaflet, it could add weight and increase delivery costs. If you choose a paper quality that’s too thin, it’s more likely to tear or be damaged by the damp. On a paper of quality, bright colours, bold text and images show through to the other side. A high quality leaflet will ensure that your reader can make sense of both sides of the advertisement. The usual paper quality used for leaflets is 130-170 gsm, which is a heavier, more durable alternative to standard paper. Higher than 170 gsm is moving toward the thickness of card, so it’s up to you to decide on the right balance between paper thickness and cost.

A professionally printed leaflet can bring you a high return on investment. Statistics show that 1 in 2 people responded to at least one leaflet they received through their letterbox in 2015. Though leaflets are often considered out of fashion, a whopping 80% of the top 100 advertisers in the UK still use leaflets as a form of marketing. Recipients remember, on average, 87% of information on leaflets, compared to just 35% of an email. These are statistics worth considering if you’re unsure how much a leaflet campaign can do for your company. If you’d like more advice on what the advantages of high quality leaflets might be for your company, please do get in touch with us today.